Black Owned Business. TRUE ELITE clothing is an independent street wear/business fashion brand founded by Michael Matthews and Craig Baxton in 2010. Our creativity derived from our hometown of East. St.Louis, Il (BKA: City of Champions) where our city overcame poverty, violence, drugs, government fraud, and crime. TRUE ELITE is a lifestyle brand for the like-minded individuals who will follow their dreams no matter what obstacles stand before you! TRUE ELITE represents your inner ambition that motivates to reach your goals! TRUE ELITE is Not For Everybody! TRUE ELITE is for the individual that pushes himself to get better by staying longer after practices; who studies longer for that law exam; for the graduate trying to graduate early ahead of their peers. TRUE ELITE speaks and only connects to the truest of the elite all across the world!